Alex Amado

Alex is a senior leader within marketing, creativity, product, and business leadership. He fostered Adobe from an “install model” to what is now ubiquitous as the “cloud-based model” for SAAS. Then, he helped focus on the user needs vs just selling something.

This approach permeated all of the activities within Adobe and really solidified the a user-first mentality that remains today. Saying that another way, there is a balance between internal and external needs and Alex artfully exudes the best in both.

Focus areas:

• Business is constantly evolving so expect evolution of how that really changes business
• Creativity and/or creative direction is a human thing, yet this are interesting things to discuss
• AI is shifting the definitions and expectations

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