Terry Storch – Global App Growth

Terry, from YouVersion, discusses the organization’s background, team structure, and audience size. He explains the challenges of building a product for a global audience and the importance of user research. Terry also highlights the role of content contribution and partnerships in providing value to users. He emphasizes the focus on engagement and the prioritization process for product development. Lastly, Terry shares his own background and the importance of being a lifelong learner in the product field.

Takeaways

• Scale and global ramifications for apps
• User research and audience understanding
• Prioritization and team structure
• How to be successful in product